Community work program, take position about pros and cons of this Essay

Community work program, take position about pros and cons of this alternate approach to criminal justice - Essay Example The rest of the essay will discuss the pros and cons of this alternative approach to criminal justice. As a result of community work programs, the participant individuals undergo a personal transformation in the way they relate to society. Moreover, the places and events where they serve require volunteers; and when there is a shortfall of volunteers, the criminal justice system can enroll some minor offenders into this program. In other words, the chief strength of community work programs lie in the fact that they are â€Å"essential services†, as opposed to work conjured up on an ad hoc basis in some of the prisons in the country (Zehr, 2002). The drawbacks of the prison system are all too well documented in social science scholarship. Now that crimes in the twenty first century have taken on more devastating proportions in the form of terrorism, etc., the retaliatory and revengeful measures against individuals and groups found guilty of these crimes will only help increase the likelihood of such attacks in the future. Also, unlawful detention and instances of torture are more likely in under such a legal framework. There are disagreements concerning the ends and means of a particular case. One might dispute that the means are more important than the ends they realize. The question of ethics also crops up while dealing with such topics. Human rights activists hold that an individual, however inhuman he/she may be, needs to be treated ethically maintaining human dignity. An additional barrier towards legalizing torture is that a lot of thought and effort needs to be pumped in to make torture acceptable to all sections of t he society. As long as these questions remain unanswered, more inclusive and compassionate approaches like community service would be ideal as the criminal justice system goes forward (Zehr, 2002). Although community work would be too mild

What is policy Essay Example | Topics and Well Written Essays - 2250 words

What is policy - Essay Example Considerable manifestations of policy and power are usually apparent when things remain the same or when issues are not discussed or are intentionally suppressed. This way, policy can be expressed in silence, intentional or unplanned. Policy is whatever institutes, firms, and governments have arranged to do during a particular period. According to Colebatch (2009), policy is a term that can be employed in various circumstances and by diverse groups to justify what governs them in the way they think about what the world should be and how they should act. Colebatch has gathered a number of definitions of policy: use of power to attain objectives; a purposive path of action; a predictable program of objectives, values and practices; a path of action by government aimed to attain particular outcomes. An important thing is that a policy ought to have an objective. Colebatch (2009) claims that policy articulates itself in three manners: order, authority, and expertise. Hogwood and Gunn (1984) suggested numerous meanings for policy concept more than 20 years ago (as cited in Potucek & Vass, 2003). Their argument is that the concept of policy is variously employed to express a label for a field of activity, such as education policy as an expression of a broad function, as a program, and as both output and result. On the other hand, Wedel and others (2005), as cited in Rizvi and Lingard (2010), have suggested that policy refers to â€Å"a field of activity, such as education policy† (p. 4). They claim it is a particular proposal, government legislation, a general program and what governments attain. Consequently, a public policy defines the actions and positions taken by the state consisting of a range of institutions sharing the crucial features of authority and collectivity. According to the dictionary, policy refers to principles, directions and rules created or adopted by an institution to attain its prolonged goals. Policy is usually identical with decisions,

Community work program, take position about pros and cons of this Essay

Community work program, take position about pros and cons of this alternate approach to criminal justice - Essay Example The rest of the essay will discuss the pros and cons of this alternative approach to criminal justice. As a result of community work programs, the participant individuals undergo a personal transformation in the way they relate to society. Moreover, the places and events where they serve require volunteers; and when there is a shortfall of volunteers, the criminal justice system can enroll some minor offenders into this program. In other words, the chief strength of community work programs lie in the fact that they are â€Å"essential services†, as opposed to work conjured up on an ad hoc basis in some of the prisons in the country (Zehr, 2002). The drawbacks of the prison system are all too well documented in social science scholarship. Now that crimes in the twenty first century have taken on more devastating proportions in the form of terrorism, etc., the retaliatory and revengeful measures against individuals and groups found guilty of these crimes will only help increase the likelihood of such attacks in the future. Also, unlawful detention and instances of torture are more likely in under such a legal framework. There are disagreements concerning the ends and means of a particular case. One might dispute that the means are more important than the ends they realize. The question of ethics also crops up while dealing with such topics. Human rights activists hold that an individual, however inhuman he/she may be, needs to be treated ethically maintaining human dignity. An additional barrier towards legalizing torture is that a lot of thought and effort needs to be pumped in to make torture acceptable to all sections of t he society. As long as these questions remain unanswered, more inclusive and compassionate approaches like community service would be ideal as the criminal justice system goes forward (Zehr, 2002). Although community work would be too mild

Creative Writing Aptitude Essay Example for Free

Creative Writing Aptitude Essay Being a writer is someone who uses writing on a regular basis. You have to be a writer before you can be a good writer. Its about being good or at least good enough. But students dont see themselves as writers at all because they have been structurally defined as deficient. This means that a student is someone who does not write up to a certain standard of performance with academic discourse. A writer does not simply write at someone elses command but on their own initiative. So as a writer and a student you need an independent plan into which you fit into a certain given curriculum and writing assignments. That doesnt mean you should be single-minded, but rhetoric and composition needs be a place where students should realize they need to take control for their educational experience. Rhetoric and composition have become a part of how we do things since we have been young. We are eventually taught in school the types of writing we will need to use in our everyday situations to help us communicate to others for a specific purpose and effectively. This writing informs, persuades, or explains what it is we want the audience to know or come away with. R C studies use academic essays, papers, memos, or class handouts while creative writing studies primarily create literary works. Students are not there to compare one another as writers, artists, or human beings in general. It is a way for each of us to develop our own writing style and self-expression. It builds up the individuals ability to express his or her own thoughts and technique more clearly by engaging into writing to get our mind working. Creative writing and compositions studies†¦ seem to operate with a distinct sense of a constituency for its teaching, an audience for its writing, and a function it performs† (Lardner, 770). Creative writing is a way to express what you feel inside your heart or the ideas that are in your head. It gives the writers a means for expressing their views of their surroundings and their world. Individuality exists in creative writing because the work is never the same as someone elses. It is a personal expression that comes from each individual writer at each individual moment. However, the true test of creativity occurs when the writing can be said to give readers an experience. For that the reason the writing is called Creative because it creates an experience in the minds of its readers. Examples of some these writing forms are: poetry, fiction, and creative nonfiction. Each form has its own concepts involved with R C because creative writing uses your self-expression as a big part of development than formality. Let’s start off with poetry. Poetry is possibly the most comprehensive way we have of expressing ourselves. Poetry works at a deep level of emotion. â€Å"To feel emotion is at least to feel. The crime against life, the worst of all crimes, is not to feel† (MacLeish, 66). Poetry opens up your emotions and helps you express anything through the use of metaphors, images, and feelings. â€Å"Often the poet operates by suggestion and implication† as well (Adams, 11). Poetry starts in odd phrases, an image, a tune in the head, a deeply incoherent pain. The originating emotion still congests the lines or, in striving for uniqueness, the work becomes untidy, exaggerated or confused. So each property (meaning, association, weight, color, duration, shape, texture, etc. ) changes as words are combined into phrases, rhythms, lines, stanzas and eventually completed poems. Out of those properties the poetry is built, even if the end cannot be entirely foreseen. In responding to what has been written; feeling it, understanding it, and extending its potential with imagination, honesty and sensitivity that very fine lines, vocal use, ample sympathies, kindness of heart and a consideration for the human condition become essential. But poetry is nothing without extended labor. In contrast to the development of a delicate tension between speaker and subject, between various parts of a poem and between the feelings warring within the speaker,† there also can be a â€Å"considerable looseness and vagueness† (Adams, 15). You can either have a clear understanding of what you think the poetry is portraying or you can be at a complete loss. Poetry trains the personality needed to be an artist, an unlimited capacity to be honest and take pains. It calls for self-criticism, which becomes essential as a writers talents develop. Criticism also â€Å"hones† skills that involve the poet’s needs by close reading, clarification and evaluation. It also requires the analysis and growth out of the very development between audience response and the poet. â€Å"The poet writes to [an audience] representing artistic perfection rather than to a reader chosen at random† (Adams, 143). Poetry may be complex, requiring a good deal of sorting out, but there has to be an immediate impact of some sort that allows the reviewer to be in awe. Poets need to know whats been done before, and how comparisons may be objectively undertaken. The next form I will discuss is fiction. Fiction is most definitely my favorite. The first thing you need to know is the age group you are writing for. You can write for children, teenagers, young adults, adults, etc. This is perhaps a really important step before writing because you need to know what your audience wants and expects. After you have selected your age group then take the time to see what is out there in the age range that you want to write for. If the current rage is spaceships and outer space themes then writing about cowboys just wont cut it unless the cowboy is somehow swept into outer space. You also need to research what you will be writing about because some of the time you won’t know much about the topic you’ve chosen. â€Å"Research gives you a chance to investigate all those subjects you’ve always wanted to know about and it gives the breath of life and authenticity to your work† (Kubis, 150). Once you’ve done some research, now it is time to get started. Remember all fiction has a beginning, middle and an end. You need to start your story at the point that something happens to change it all by giving your characters a problem. It must be a worthwhile dilemma. For example, a girl who wants to move out of her parents house and is trying to find an apartment that she really wants when her parents refuse to help her because she can do it on her own is not an interesting problem. On the other hand, a lady who has three days to move out of her parent’s house is a more intriguing problem. Give your audience a reason to support your main character. â€Å"You want to achieve a character that is so real, so human, it seems inevitable that [she] does the thing you’ve determined [she] must do† (Kubis, 49). Your story should progress toward the middle, the climax of your story. â€Å"The hero had to solve the dilemma [herself], without having outside forces do it for [her]† (Kubis, 3). It should climax into a problem that is worth caring about, and â€Å"it should influence the outcome of the story†¦ [but it] does not necessarily resolve the story [only] provides information that leads to the resolution† (kubis, 113). From there you need to let the readers know how it was adequately resolved with a positive result or a defeat. Then there is view point is which the story being told. Who is telling the story or through whose eyes is the story being related? Is it a narrator, the main character, a secondary character? Once you start with a viewpoint stick with it. Do not switch from character to character. Also stay away from over used phrases. Over done phrases are a definite no. Describing something as black as night is too boring. Look for a different way of saying the same thing. You could say ‘black ink dark’ or ‘all encompassing black’. Make a list of all the overdone phrases you can think of and then practice saying them a different way. Nothing is ever said in your story that doesnt lead you somewhere. Know how to correspond properly. It will make all the difference to a readers understanding of what you are trying to say. Never throw in information that does not lead your story forward. Try to find a fresh way of telling a story by saying it again but differently. If everyone is writing about pirates it can get pretty boring after awhile if you use a similar plot line like everyone else. Find a fresh way of telling the same story, maybe from a captive’s point of view or how someone became an unwilling pirate. Use the phrase what if. Ask what if such and such happens what would be the result and if this happened what would be the outcome. This is the time to use your imagination. Get creative and see where it leads you. The last form I will talk about is creative nonfiction. Not a lot of people know what it is and it can take on different styles: a narrative, personal essays, memoir, travel writing, food writing, biography, literary journalism, short stories, etc. Its where you research a topic just as a journalist does but the writer must write in scenes. They don’t think of facts as the basic building blocks of their stories; they think scenes instead. A scene in creative nonfiction occurs in a specific place (where); usually the narrator and one or more others are there (who); at a particular time (when); something happens (what); people converse (dialog or captured conversation); and sometimes someone thinks about something. We like to see scenes in front of us since life does seem to occur as a series of scenes. To get a story from a particular subject you may have to be pokey by uncovering innermost thoughts and feelings of those interviewed. There’s highly involved research effort required that the writer should be willing and financially able to stick with a story for weeks, months, or even years. The creative nonfiction writer can’t work out of his or her memory and imagination alone, he or she must conduct research out in the real world, the raucous world, the dirty world. You should go around collecting facts from dusty records at City Hall, interviewing experts, and talking with the people involved. Also talk with the people immediately involved in the tory to flush out, and add fresh ideas, ideas you might never have come up with on your own, provide different angles, views, perspectives, and insights on the person or the topic under study. This requirement to work away from the studio or the study turns some writers away from this form of writing. Others love that side of the profession, it’s what draws them in. An important consideration before you begin to write in scenes is choosing the structure of your writing in the first place. â€Å"Structure is the arrangement of parts and all the techniques you use to hold the parts together and make it do what it is intended to do† (Gerard, 156). Most creative nonfiction writers may have a structure well in mind before writing at all because the material is promoted in the subconscious. Having the security of structure, or even just some structure, enables the writer to relax and play with any number of creative possibilities to perk up each scene. Since creative nonfiction is typically written scene by scene and is usually joined or separated by passages from a running account of what is happening at the moment, you need to study and perfect the structure. Some of these potential scenes will be embedded in the narrative synopsis, but it’s important to first identify the scenes that make up a story. The writer needs to select only those events that seem to have the greatest potential and then organize them into what seems will be the best sequence, which is not always chronological. â€Å"The hardest part of writing creative nonfiction is that you’re stuck with what really happened – you can’t make it up† (Gerard, 5). The goal is to communicate information, just as a reporter does, but in the way you construct a story. The relationship between the one who tells the story and the story itself may help determine if the story should be told in the first or third person point of view. Some say the third person point of view is the most difficult but the most rewarding since the author has to stay more out the way. In writing in first person narrative you need to learn how to get out of the way by being subjective but maintain objectivity. Just remember that you are the first person or narrator. It’s a balancing act but it has to do with finding a voice. Once the voice is found, the writer can posture, say things not meant, imply things not said, and have fun. Once you find the right voice for a piece of writing, it allows warmth, concern, compassion, flattery, and shared imperfections. You can also show something about a person by letting the reader hear him or her speak when people appear, particularly when they begin to converse, to help the story come to life. We have to learn to watch people unusually close, especially for anything unusual or distinct. Include in your report poses, posturing, habitual gestures, mannerisms, appearances, and glances. Writers frequently describe a group’s entertainment as a way to understand the group frequently looks at the way people dress. Writing about the typical daily life of a person helps illuminate a book and brings in the focus. The creative nonfiction writer can and should occasionally vividly describe the day-to-day life of one person. You should capture conversations and also show the reader how things look to your character in the world, leaving the reader to interpret what it all means. Although usually done sparingly, you might introduce your thoughts on the situation or the people. This emotional content enables you to create dramatic, vivid, accurate scenes. Creative nonfiction is the ability to capture the personal and the private by making it mean something significant to a larger audience. It also provides intellectual substance that will affect readers perhaps even provoke them to action or to change. The relationships of Creative Writing and R C to one another deserve attention in a number of ways. When we put words onto a paper, it’s our own individual way of expressing what we want to say. As I stated earlier, poetry is possibly the most comprehensive way we have of expressing ourselves. Poetry works at a deep level of emotion. The fact that poetry and prose have coincided in a long line in rhetorical study is, of course, a rewarding area of study. In fact, there’s much to be learned about audience and rhetorical situation by positioning oneself as the writer of poems. Even though rhetoricians might cringe at the idea of having students write styles of poetry, this area of study would be of great benefit to those examining the practice of rhetoric. It might also help rhetoric’s become better communicators to examine their own language to become more fluid, more colorful, and more imaginative. Also it would benefit all audiences to think of writing as a beautiful relationship of language and author. That’s if only because the process has such potential to benefit from the voices and views of others on their own journeys and might allow a fuller recognition of ways composition studies and creative writing coincide.

Choosing A Good Food And Beverage Outlet Marketing Essay

Choosing A Good Food And Beverage Outlet Marketing Essay 1. Introduction Imagine yourself are feeling hungry and feel confused where to eat? Which food and beverage outlet would you prefer to dine in? You might be confused as there are many restaurants in PJ area, these are the question that sometimes comes from our mind. Either to try dines at a restaurant you have not visit before or come back and dine to the restaurant you have tried. The previous study shows that a demand of ethnic food is has increase in worldwide, due to the influence of ethnic diversity, difference of overseas food and cultural experiences on different foods (Josiam Monteiro, 2004). As there are many type of restaurant in Malaysia, therefore in this study I will be focusing on ethnic based restaurants, and focus on Petaling Jaya area. It is important to know about consumers preference especially students in choosing ethnic restaurant. As we know, Petaling Jaya has lots of university and college around and its good to targeting the student to introduce and experiencing ethnic food to them. As there are research problem arise from this study, therefore I come out with research questions which are, What are the factors that can influence student in choosing ethnic restaurant to eat? and also How to improve the ethnic Asian restaurant in order to fulfil student needs based on their behaviour? This study shows that student will become customer for now and for the next generation. There are several objectives arise from this research such as to examine the factors affecting student preference of ethnic Asian restaurant, to find out eating behaviour of student towards ethnic Asian restaurant Lastly, to assist restaurant owners particularly of ethnic restaurant for them to understand deeper on the pattern of student behaviour in restaurant selection This research consists of five chapters in order to meet the research objective. This report would make a significant contribution for the ethnic restaurant owners or the related industry players, with a focus on the factors that affecting student preference of ethnic Asian restaurant in Malaysia. The second chapter begins with a review of the literature related to the buying behaviour of consumer and the consumer buying process. Furthermore, it describes the methodology used in conducting this research in chapter three. After all the details of the results obtained, together with a discussion on the detailed meaning of those findings are presented in chapter four which is under findings and analysis. Then, recommendations and conclusion will be showed at the end. 1.1 Malaysia Foods Understanding the culture in Malaysia is really essential in order to develop a new restaurant or to improve an existing restaurant. Malaysia is a multi-ethnic and multi-culture country with the population in February 2007 is 62% Malays, 24% Chinese, and 8% Indians, the rest are others (Zahari, et al, 2005). The Malays are the largest community, which defined as Muslim because Malaysia is an Islamic country. Each population in Malaysia has different unique culture. The main food product in Malaysia is the same, no matter what the cultures are, and it is rice. They usually eat with different side dish such as vegetable, meat, and seafood. 1.1.1 Malays Cuisine The Malays cuisine shows strong influences from the countryside, like Indonesia. The religions of these malays are mostly Muslim. In order to fulfill the needs of Malaysian, the cuisine in Malaysia must have certificated of Halal, which means the food in one restaurant does not contain any ingredient from any part or product of animals that are considered non-halal to Muslims by Islamic Law or products of animals, which are not slaughtered according to Islamic Law. But, the government also allows the restaurant with non-halal food to grow in Malaysia. Malays culture has different manner of dining. They use their fingers to eat, if they are not using any utensils. Malays are advised not to eat more than two-third of their capacity and sharing is recommended. Malays cuisine incorporates a lot of herbs and spices. Preparation and seasoning are important factors when it comes to the making Malays cuisine. Desserts are a must for any Malays meal, either only fruits or sweet dessert that i ncludes ingredients such as coconut milk, palm sugar, and flour. According to the research conducted, Malays consume more flour products than other ethnic groups (Zahari, et al, 2005). 1.1.2 Chinese Cuisine The Chinese have been setting in Malaysia for many centuries. It has been influenced by Malays culture. Their eating habit is slightly different from Malays. Most of the Chinese prefers to eat the food from their origin country, called as Chinese food. The taste of the food is more salty compare to Malays food. The Chinese can eat in non-halal restaurant. That is one of the reason a lot of restaurants in Malaysia are non-halal. Chinese eating manner is usually eating their foods with chopstick. They usually eat the rice in the bowl with the side dish separately in small plate. The manner of eating is shared with their family or friends. For the dessert, they prefer to have fruits. From the research of the Chinese restaurant, they mostly have more variety in appetizer compare to the dessert. The culture of Chinese is they like to hang out together with their friends in the restaurant, do some drinking beer or might be drink tea only (Zahari, et al, 2005) 1.1.3 Indians cuisine The Indian community in Malaysia is the smallest of the three main ethnic cultures. The Indian who come to Malaysia bring with them the Hindu culture, especially for their cuisine. The cuisine of Indian is similar with Malay cuisine. They use a lot of herbs and spices that originated from India. The example of Indian cuisine is curry, briyani rice. The taste of their cuisine is tastier and have unique flavor compare to other ethnic cuisine. The eating manner in Indian culture is almost the same with Malays culture. If they not use the utensil, they will eat using their finger (Zahari, et al, 2005). Many cultures have greatly influenced the cuisine, from Malaysia and the surrounding areas. Most of the influence comes from Malay, Chinese, Indian, Thai, Javanese, and Sumatran culture. And most of this is due to Malaysia is a part of the ancient spice route. The cuisine is very similar to Singapore and Brunei, and also bears resemblance to Filipino cuisine. The different states of Malaysia have varied dishes. Most of the time, the food in Malaysia is different from the original dishes. This means that although much of Malaysian food can be traced back to a certain culture, they have their own identity. Therefore, these researches are conduct to another ethnical food that is minority provided in Malaysia, for example Korean food, Thailand food, Indonesian food, Japanese food and Vietnamese food. 1.2 Petaling Jaya Eating is one of Malaysias cultures as they have varieties of national and international food, and Petaling Jaya area is one of the favourite eating places for food hunter in this nation. With an abundance of eateries all over the place, and this city also often dubbed Foodies Haven by food lovers (www.asiawebdirect.com). All types of food and establishment can be found here. From 24 hour mamak stalls to bistros, these place are becoming heart and soul of the city. The reason why this research will conduct on Petaling Jaya area is because Petaling jaya is located on petaling district of Selangor state. This is one of the largest cities in Selangor state. 1.3 Ethnic foods The terminology of Ethnic food has been defined by various study. Ethnic food can be defines as a product that have a special ethnic (racial or national) or cultural group favours (The food marketing research, 2008). Ethnic food also could be defined as a specific cuisine that reflect characteristic of the local origin (Utami, 2004). Turgeon and Pastinelli ( 2002,pg. 252) refers ethnic as people that come from different land and a foreign to widespread the culture. An ethnic restaurant means a restaurant that publicity a a regional cuisine of another land (Turgeon and Pastinelli, 2002). 2. Literature review 2.1 Introduction In order to identify how consumer decide which restaurant to dine-in, first, we must understand the studies of buyers behaviour as it is significant and there are many factors that manipulate the manners of customer in selecting food choices. The marketing literature explained that many features may affect the shoppers purchase decision which consists of individual and psychological attributes, cultural, social and environmental variables and promotional strategies (Belk, 1975). Consumers are unique and this distinctiveness can be revealed in the consumption pattern and purchase practice (Pravin Tripathi 2008). The restaurant owners should recognize and understand the consumer because food and beverage outlets are expanded through the consumers preferred of food choice and how popular the restaurants among consumers. The aim of this paper will include consumer behaviour by using consumer decision-making process as foundation and identifies the factors that influence decision about their food preference of ethnic restaurant. This review explains about relationship between consumers and services, consumer decision-making process, and studies of consumers restaurant selection behaviour. Moreover, the connections between customer satisfaction, food quality, service quality and behavioural of choosing are discussed. Lastly, other factors that influence the selection of food are personality traits for example, neophobia and sensation seeking (Stone Pangbom, 1990; Venkatramaiah Devaki, 1990; Raudenbush et al. 1995; Pliner Melo, 1997) and socio economic factors such as, socio economic status, the price of foods (Cabanac, 1995; Jeffrey French, 1996, Steptoe Wardle, 1999). 2.2 Consumers and Services It is important for the service providers to understand how consumers evaluate their offerings (Zeithaml, 1981). Consumers cannot evaluate services in the same way they do to physical goods as services, because they have distinctive characteristics and experience quality. Therefore, services are finding more difficult to evaluate compare to physical goods. The main characteristics that can make services are different from physical goods are: intangibility, variability, inseparability, and perishability. (Kotler et al., 1998; Zeithaml, 1981; 2003) 2.2.1 Intangibility There is an argued between the difference of product and service in the characteristic of intangibility. As a matter of fact it has been said that intangibility is the key to determining whether or not an offering is a service or product (Zeithaml and Bitner, 1996). The intangible quality of service is the services that cannot be seen, touched, feel or taste like physical goods ( Zeithaml, 1981). Usually people are using tangible and intangible factors to make restaurant choice decisions before they come and eat at the restaurant (Rammaniya, 1998). Auty,1992; Soriano, 2002 stated that some of intangible factors from restaurant are: food quality, service quality and value for money. These intangible characteristic of service makes a hard decision to do the actual purchase. Therefore, most of the restaurants are rely on tangible factors such as facilities of the restaurant, decoration, and also atmosphere to fulfil the customers expectation about the restaurants (Bitner, 1990; Wall Be rry, 2007). 2.2.2 Variability Service has a numerous meanings because service may vary across service providers, employees, consumers and service encounters ( Zeithaml Bitner, 2003). The diversity of services makes it difficult for consumers to provide criteria towards one service provider to another service provider (S.Burton, 1990). On the other hand, restaurant operators face challenges due to maintaining consistency of the performance levels between food quality and service quality ( Cadotte Turgeon, 1988). For example, if one waitress provides a good service today and makes the consumers happy, it doesnt mean that on the next day that waitress will be perform the exact service to the same consumers as the previous day. (Kotler et al., 1998). 2.2.3 Inseparability Service is a unique characteristic which are cannot be produced and consumed at the same time before they are purchased and usually called as a simultaneous process ( Zeithmal Bitner, 2003). The service and the product of the restaurant cannot be sold individually, means that are the important thing to get the good perception from guest for their dining experience ( Kotler et al, 1998). 2.2.4 Perishablility Service cannot be stored. In difference to physical goods, it can be stored and sold at the next time, but services are a waste if they are not sold on the day available (Hoffman Bateson, 2001). Similarly, if one customer already reserved a table on the restaurant and suddenly the customer did not show up, it will cause the restaurant operator loss for that table that have been reserved on that day when the restaurant full occupied (Kotler et al., 1998). Service providers often notice it difficult to balance the demand and supply of the services that given by unpredictable character of consumer demand for services ( Holfman Bateson, 2001) 2.3 Consumer decision making process The buyers decision process is significant if the correct information of is distributed at the right time and at the right manner (Chris, 2005), and these literature are explain the steps of consumers decision that typically used when making purchase for a service. The consumer decision-making process are consists of five level which is: recognition from the consumers, information done by the consumers, evaluation of other alternative for the food, service purchase and consumption by consumers and also post purchase evaluation (Zeithaml Bitner, 2003) 2.3.1 Recognition The buying process and choice of food preference can start with the customer will identify a dilemma or a need, for example I am hungry or when a customer will respond to a marketing stimulus such as when you pass by at Starbucks and you are drawn to the aroma of the muffins (Fill, 2005). In a restaurant, Finkelstein (1989) highlight that modern restaurant has lots to do with psychological desire to get recognition for the customer about the restaurant. They want to be seen as a restaurant that could project their brand images and as a part of latest trends (Finkelstein, 1989). 2.3.2 Information Search The information search begins when a customer will decide how much information is needed, if the need is strong and that if it meets the desires and wants. Consumer can find information in many basis (Fill, 2005). Personal sources such as family and friends commercial sources for instants: advertising and packaging and public sources such as, examining and using the product. Once the need recognised, usually the consumers will find for some information about the service provided to fulfil their need. Consumers may look information from their relative or friend and also can search the information from outsource such as internet or magazine as their way to discover what are the services that they purchase ( Zeithaml, 1981) Restaurant meals was one of the categories to be considered in experience quality as they cannot be measure before the purchase, means that the selection of the restaurant was identify to be high( Zeithaml, 1981). Most of the consumers are relied to the personal sources like word of mouth from friends that already experience the restaurants before(Ladhari, Brun, Morales, 2008). 2.3.3 Evaluation of alternatives The study explains that customers generally select the product which is provided by personal source in contrast with commercial sources (Brunett, 2000). In the assessment stage the customer will then analyze how important and imperative the product and services is to them (Brunett, 2000). Once the customers collect all their information needed, they start to raise another set of alternative. The alternative means that option to considered that the price are compatible with the product or service ( Zeithaml, 1981). Consumer can evaluate their alternative by analyzing other factors that related to their needs. They have a different level of the factor affects or likely to choose the service that provide best option that most important to them (Kotler et al., 1998). For example, from two restaurants that offer same menu and service but the other restaurant can get the customer trust just because of one of the restaurant provide cheaper price or other factors that affect consumer decisio n (Brooke, 2004). 2.3.4 Purchase In this level, a purchase decision will take place if the consumers need is strong. If the food is not perceived as positive in its appearance, smell, texture or taste, it is unlikely to be eaten (Hetherington and Rolls 1996).After comparing the alternative, it is the time for the consumer to make a decision to purchase from their chosen service provider. On this level, restaurant service can have different experience from their consumers (Zeithaml Bitner, 2003). 2.3.5 Post Purchase Evaluation On last level, the post purchase evaluation refer to the concern of the customer after purchasing, for instants, a customer think that the food served in the food court are more cheap and more appetizing than the food served in the fast casual restaurants. In this situation, the customer will dine in the food court in his next visit (Kotler, 2005). For example, after dining in an Italian Restaurant, you realized that you want to eat in a Chinese Restaurant instead (Pravintripathi, 2008). The importance of understanding of consumer behaviour plays an important role in the shopping mall operators which have an impact to their marketing strategies. There are several diverse factors that influence the behaviour and priorities of a consumer. Nevertheless additional in depth research and studies are necessary in this field. In addition, there are many factors that can influence consumer restaurant choice in shopping malls in Malaysia. Therefore, below we are going to discuss all the factors that could influence consumer restaurant. Restaurant operator can apply these factors to plan strategies to influence the behaviour of their customers (Monteiro, 2000). 2.4 Food quality, service quality and customer satisfaction The literature of service marketing shows a connection between food quality, service quality, satisfaction of customer and also repeat patronage intention. In general, food quality was mostly affected customer satisfaction and behavioural intention (Namkung Jang, 2007). Furthermore, it has been well authorize by a number of studies that service quality is an priority reason to determine customer satisfaction (Chow et al, 2007) Research Methodology The research methodology that will be use in this research paper is quantitative technique, the data collection method will be a form of survey which is questionnaire and the sampling method will be the student from college and university student. The respondents will be male and female in different background and profile but more specific of their ages between 18-25 years old. The reason why this research conduct for student because most of generation x especially college student are having their meal away from home, reflecting their largely activity and single lifestyle (hfgconsulting.com) There will be 250 questionnaires distributed and 200 questionnaires expected to be completed in a correct manner. It will be conducted around Petaling Jaya area which are having some international college such as Monash collage, sunway college, Inti college, and other famous collage around Petaling Jaya area. Potential respondents were pre-screened with the question, Have you dined at an upscale ethnic restaurant in the past twelve months? If the answer was yes, respondents were asked to participate in these research by completing the next questions. The survey will be measure by 5 points range scale, range from 1 ( strongly disagree) to 5 (strongly agree).

Essay --

Let me point out a few common misconceptions that you might create while conceptualising your own version of Bigg's ideas. 'Surface' and 'deep' are characteristics of the approaches that students might make, not characteristics of the students themselves. The three learning theories I want to discuss are Constructivist, Humanist and Congnitivism. According to constructivist theorists it is important that students do not have misconceptions before they start to learn a new concept. Teachers should identify the students current understanding and ideas in order to construct new meaning. This can be done, for example, by giving a quiz as an introduction to a new subject, by group discussion, by giving activities after presenting new information or by linking to students previous experiences. When teaching in business I have given students quiz about the economy before discussing and teaching the subject. This way I can asses what level of knowledge and understanding there already is on the subject before the learners begin to construct new meaning. I would then present some infor...

Percy Shelley and His Use of Romantic Elements Essay -- Literary Analy

Romanticism, an intellectual and cultural movement during the late 18th to 19th century that followed the Age of Enlightenment, could be described as a rebellion against the social and political norms of the aristocratic society. Merriam-Webster defines Romanticism as â€Å"a literary, artistic, and philosophical movement originating in the 18th century, characterized chiefly by a reaction against neoclassicism and an emphasis on the imagination and emotions (Romanticism)†. Historians oftentimes have reflected upon the conscious rejection of conventional societal manners as a characteristic of young poets (Spielvogel 657). Contrary to the rationalistic approach to thought that was typical of the Age of Enlightenment, Romantic literature focused upon human emotion, freedom of thought, individualism, self-reflection and the adoration of the ordinary. Romantic poetry also served as a way to express one of the foremost â€Å"characteristics of Romanticism: love of natureâ₠¬  (Spielvogel 658.) Intuition, free expression of emotion and thought, a return to the sacramental connection with nature and the belief in the goodness of humankind were all critical elements within much of the literature of this time. Percy Bysshe Shelley, a classic example of a Romantic poet, contributed immensely to the legacy of Romanticism. Critical writer Tel Asiado states, â€Å"[h]is poems over flow with intense emotional and radical ideas† (Asiado). During Shelley’s life, he composed many impressive works of poetry that were characterized by the freedom of thought, human emotion, individualism, reflection on the past, thoughts on humanity and dynamic power of nature. Although Matthew Arnold labeled him an "ineffectual angel," 20th-century critics have taken Shelley s... ...tions of Literature. Port Washington, NY: Kennikat, 1965. Print. Hesse, Hermann, Egon Schwarz, and Ingrid Fry. Siddhartha, Demian, and Other Writings. New York: Continuum, 1992. Print. Mazzeno, Laurence W. "Ode To The West Wind." Masterplots II: Poetry, Revised Edition (2002): 1-2. MagillOnLiterature Plus. Web. 21 Apr. 2012. McLean, John L. "Percy Bysshe Shelley." Magill’S Survey Of World Literature, Revised Edition (2009): 1-7. MagillOnLiterature Plus. Web. 21 Apr. 2012. "Note On Poems Of 1818, By Mrs. Shelley." [Notes...by Mary Shelley]. Web. 17 Apr. 2012. . Raymer, John. "Ode To The West Wind." Masterplots, Fourth Edition (2010): 1-2. MagillOnLiterature Plus. Web. 12 Apr. 2012. Spielvogel, Jackson J. Western Civilization: A Brief History, Volume 2. Seventh ed. Vol. 2. Boston: Cengage Learning, 2010. Print.